FMCG Distribution Excellence
For over 25 years, World Brands has been the bridge between world-class FMCG brands and Kenyan consumers, providing seamless access to over 6,000 retail points nationwide.
From modern trade giants like Carrefour and Naivas to traditional outlets and HORECA, we ensure your brand is available where it matters.
Whether it’s customer sampling or premium shelf placement, we create impactful, localized product experiences that drive consumer adoption.
Our dedicated team of over 75 sales and merchandising experts deliver real-time execution, visibility, and conversion on the ground.
Who we are
Powering Brand Success in Kenya Since 1998
World Brands is a leading FMCG distributor, trusted by top global brands to execute smart go-to-market strategies. With unmatched reach and insight, we turn potential into performance across Kenya’s vibrant retail landscape.
Join our network of thriving FMCG brand partners.
We help global brands grow in Kenya’s dynamic retail market — from first launch to lasting success. Let your products reach further, sell faster, and stand out
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We’re your trusted FMCG partner — from product launch to national retail success. Whether you’re new to the market or scaling up, we make your brand visible, valued, and sold.
Best for you success
Built for Your Brand’s Success
We combine deep local insight, operational excellence, and partner-first thinking to help global FMCG brands thrive in Kenya.
Trusted by Global Leaders
Top FMCG brands like Mentos, and McVitie’s choose us for our market expertise and results-driven partnerships
Retail Execution & Monitoring
Our tech-enabled teams ensure perfect product placement, real-time reporting, and agile in-market responses.
Always-On Support
From onboarding to everyday logistics, our dedicated client service team is available 24/7 to keep your operations running smoothly.
Why Choose us
Trusted Teams. Trusted Brands. Trusted Results.
We don’t just distribute products — we deliver impact. With unmatched market knowledge, deep relationships, and on-the-ground agility, World Brands is your gateway to success in Kenya’s FMCG landscape.
Our nationwide teams adapt to market shifts with real-time insights and flexible solutions tailored to your brand’s goals.
We harness data from 6,000+ outlets to uncover trends and sharpen your competitive edge.
We optimize distribution through precision targeting — from supermarkets to stockists and HORECA.
You stay informed. Our reporting systems offer full visibility into every sale, shelf, and segment.
From cold chain logistics to retail execution, excellence underpins everything we do.
Backed by decades of local experience, we’re trusted by world-renowned FMCG giants.
We promote responsible sourcing and energy-efficient logistics for a better tomorrow.
Your strategies, data, and product rollouts are handled with total discretion and integrity.
Need us? We’re here — from Mombasa to Nairobi, day or night, warehouse to point-of-sale.
When you need experience, we have it covered.
Here’s why some of the world’s most iconic brands trust World Brands to expand their presence in Kenya.
Trusted for National Visibility
Established Legacy, Local Dominance
Reaching Families Across All Channels
Penetrating the Family Beverage Market
Premium Chocolate, Premium Placement.
Efficient Rollouts in High-Demand Zones
Iconic Indulgence, Instant Crave
Bold Flavours, Oven-Baked Goodness
Irresistible Crunch, Unmissable Reach
Bold Flavour, Unmissable Impact
Modern Writing, Seamless Precision
How it works
When you need reach, we deliver results.
Our streamlined process ensures your products get from port to shelf — faster, smarter, and everywhere they need to be.
Brand Discovery & Market Fit
We begin with a tailored consultation to understand your brand, goals, and the best retail channels for success.
Commercial Agreement
We formalize our partnership with clear service terms and shared goals — aligning on success metrics and distribution plans.
Logistics & Activation
From import clearance to warehousing and retail rollout, we handle the supply chain so your team can focus on growth.
Retail Execution & Monitoring
Our sales and merchandising teams ensure your product is visible, stocked, and selling — with full performance reporting.
Trusted by the world’s leading FMCG powerhouses.
We are the exclusive agency in Kenya for some of the most iconic brands in the world — chosen for our unmatched reach, retail expertise, and on-the-ground execution.
